According to The New York Times, “Clover mixes the tactics of theSkimm with the creativity of Lenny Letter.”
In 2016, I co-founded Clover Letter, a media company for Gen Z.
My co-founder Casey Lewis and I built Clover from the ground up. We scaled the company from its inception, through fundraising, to eventual acquisition. The multi-platform media company delivered news and issues geared toward Gen Z girls, reaching hundreds of thousands of readers from all over the world.
Our launch was covered by WWD and NYT. We teamed up with brands including Dove, Microsoft, and Penguin, and collaborated with partners like GirlBoss, Refinery29, and Clique Media. We created insights for companies who wanted to learn more about Gen Z. And each day, we delivered news and content written for girls, by girls.
In Spring 2018, Clover was acquired by Awesomeness TV (now under Viacom). We exited in 2019.