Strategic narrative for industrial, climate & deep tech
The technology is ready.
Is the story?
Technical breakthroughs don't speak for themselves.
I build the narratives that earn trust, unlock capital, and move the audiences that matter.
Coverage secured in
Background
Storyteller, strategist,
and startup operator.
15 years building editorial and communications functions across media, venture-backed startups, and mission-driven brands.
Technology doesn't win because it's better. It wins when people understand why it matters.
I help companies building the next generation of technology—from advanced materials and energy to industry and AI infrastructure—turn complex breakthroughs into narratives that customers, investors, policymakers, future employees, and the public can understand.
My career began in media, building audiences at NYLON, Snapchat, and MTV before co-founding Clover Letter, a Gen Z media company backed by CBS and Ev Williams. I grew the business to more than 200,000 subscribers, partnered with brands including Dove and Penguin Random House, and eventually sold the company to AwesomenessTV (Viacom), where I served as Vice President of Editorial.
For the past several years, I've applied all of these experiences to frontier technologies.
At Terraformation, I built the editorial function from the ground up, helping translate complex climate science into compelling narratives that supported the company's growth. At Brimstone, I joined as the first communications hire and now lead external communications and marketing, media strategy, and messaging for a company reinventing how critical industrial materials are made. Along the way, I've secured coverage in outlets including The Wall Street Journal, The New York Times, The Washington Post, Axios, and CNBC.
Today, I work at the intersection of journalism, startups, and deep technology—helping technical teams explain not only what they're building, but why it matters.
My perspective comes from an unusual combination of experiences: journalist, founder, brand storyteller, deep tech operator, and executive communications leader.
15 yrs
Media, comms, and startup operating experience
1 exit
Clover Letter, acq. by Viacom in 2018
3x
Comms functions built from 0→1
Expertise
Full-stack marketing and communications.
01
Communications & Brand
Building marketing and communications functions from the ground up, including external communications strategy, brand visibility, executive communications, website and brand direction, working closely with founders and leadership teams.
02
Messaging & Content
Deep journalistic judgment applied to company narrative and editorial: website copy, op-eds, pitch decks, marketing collateral, and C-suite thought leadership that translates complexity into clear value.
03
Media Strategy
Earned media strategy for tech, climate, and heavy industry, from pitch development to press releases. Years of reporter relationships that drive coverage where and when it matters most.
Track Record
Where this playbook has worked.
Selected roles building communications and narrative functions for growth-stage companies.
Brimstone
Head of Marketing & Communications
Leading marketing and communications strategy for a first-of-its-kind industrial company reinventing how critical building materials are made—owning messaging, media strategy, executive visibility, web, and brand positioning for investors, policymakers, customers, and press.
MEDIA & BRAND / 2023–PRESENT
Terraformation
Head of Editorial
Built the company’s editorial and communications engine from the ground up, supporting partnerships and fundraising through integrated storytelling and thought leadership.
0→1 BUILD / 2021–2023
Clover Letter
Co-Founder; VP Editorial at Viacom
Co-founded a Gen Z media platform that scaled to 200,000 subscribers ahead of its acquisition by Viacom, where I worked as VP of Editorial.
200K SUBSCRIBERS / ACQ. BY VIACOM
Let's talk
Building something new?
I love hearing from people building in deep tech, industrial innovation, and climate.
Email me