I started out as a journalist covering culture, fashion, and technology, then and eventually left traditional media to start my own company: Clover, a digital media platform that grew to more than 200K subscribers before it was acquired by Viacom/AwesomenessTV.

Since then, I’ve worked inside startups across climate, industry, and tech, helping them translate hard-to-explain ideas into narratives people can understand.

Today, I lead marketing and communications at Brimstone, an Oakland, CA-based industrial startup, where I joined as the first communications hire and built the MarCom function from the ground up. My work includes brand voice and positioning, executive and investor communications, thought leadership, and translating deeply technical breakthroughs to policymakers, media, and the general public. I also oversee all media strategy, securing the company features in outlets including The Wall Street Journal, The New York Times, Washington Post, Axios, and CNBC.

Throughout my career—as journalist, founder, and narrative strategist—the common thread has always been storytelling. I love collaborating with companies tackling some of the world’s hardest problems, and bringing substance and clarity to their work.

The right narrative does more than explain the tech. It helps the market understand why now, why this team, and why it matters.