DEEP TECH | INDUSTRIAL INNOVATION | CLIMATE
Complex technology.
Clear story.
I help companies turn technical breakthroughs into narratives that investors, customers, policymakers, and the public can believe in.

Calcium-bearing silicate rock. The future of modern infrastructure, hiding in plain sight?
SELECTED COVERAGE

15 years building editorial and communications functions across media, VC-backed startups, and mission-driven brands.
About me
Strategy, storytelling,
and trust for deep tech.
I’ve spent my career helping people understand what's next.
I started as a journalist covering culture and technology, then left traditional media to start my own company: Clover, a digital media platform that grew to more than 200,000 subscribers before being acquired by Viacom.
Since then, I’ve worked inside startups across climate, industry, and tech, helping translate hard-to-explain ideas into narratives people can actually understand.
Today, I lead marketing and communications at Brimstone, an industrial innovator, where I joined as the first communications hire and built the function from the ground up. My work includes owning company positioning, executive and investor communications, media strategy, thought leadership, and explaining deeply technical breakthroughs to the outside world. Along the way, I’ve secured coverage in outlets including The Wall Street Journal, The New York Times, The Washington Post, Axios, and CNBC.
My approach to shaping company narratives comes from my own winding career journey—from journalist and founder to brand storyteller, deep-tech operator, and communications leader. I specialize in bringing substance and clarity to companies tackling the world’s hardest problems.
The right narrative does more than explain the technology. It helps the market understand why now, why this team, and why this category matters.
15+ yrs
Media, startups, deep tech, and operating experience
1 exit
Investor-backed media company, acquired by Viacom
3x
Editorial and communications functions built from 0→1

Expertise
Making complex industries make sense.
01
Narrative & Positioning
Make the company, its product, and its impact clear: category, positioning, messaging, founder narrative, website.
02
Investor & Executive Communications
Connect technical progress to the bigger story investors, boards, customers, and
employees need to believe.
03
Media & Market Education
Land meaningful coverage and build credibility around new technologies and categories—without hype.

Track Record
Where the playbook
has worked.
Build the story. Share the stakes. Make people care.
I’ve done it across climate, deep tech, media, and startups—from building a communications function inside a hard-tech company to launching a media brand from scratch.
Brimstone
Head of Marketing & Communications
Building the narrative for next-gen processes to make cement, steel, alumimum, and critical minerals.
POSITIONING / EXECUTIVE / MEDIA / THOUGHT LEADERSHIP
2023–PRESENT

Terraformation
Head of Editorial
Launching and leading editorial platforms that raise awareness and momentum for native forest restoration.
editorial STRATEGY / management / audience development / social media
2021–2023

Clover
Co-Founder; VP Editorial at Viacom
Scaling an entirely new kind of media company, from zero through acquisition and successful exit.
CONTENT STRATEGY / BUSINESS DEVELOPMENT / GROWTH STRATEGY / FUNDRAISING
2015-2019

Want to learn more?
Let's talk: liza.darwin@gmail.com