Strategic narrative for industrial & deep tech
Complex technology. Clear story.
Technical breakthroughs don’t speak for themselves.
I build the narratives that earn trust, unlock capital, and move the audiences that matter.
Coverage secured in
Background
Storyteller, strategist,
and startup operator.
15 years building editorial and communications functions across media, venture-backed startups, and mission-driven brands.
I help ambitious companies turn complex technologies and commercial progress into clear, compelling narratives.
My career began in media, working as a journalist and building audiences at NYLON, Hearst, Refinery29 and MTV before co-founding Clover Letter, a Gen Z media company backed by CBS and Ev Williams. I grew this business to more than 200,000 subscribers, partnered with brands including Dove and Penguin Random House, and eventually sold the company to AwesomenessTV/Viacom, where I served as Vice President of Editorial.
For the past several years, I’ve applied my storytelling background to frontier technologies and helping companies communicate not just what they're building, but why it matters.
At the reforestation startup Terraformation, I built the company’s editorial platforms from the ground up, helping translate climate science into narratives that supported the business’s growth. At Brimstone, I joined as the first communications hire and now lead external communications and marketing, media strategy, and messaging for a company reinventing how critical industrial materials are made. Along the way, I’ve secured coverage in outlets including The Wall Street Journal, The New York Times, The Washington Post, Axios, and CNBC.
My perspective comes from an unusual combination of experiences—journalist, founder, brand storyteller, deep tech operator, and executive communications leader—and I love working with companies addressing the planet's toughest problems.
15 yrs
Media, comms, and startup operating experience
1 exit
Clover Letter, acq. by Viacom in 2018
3x
Comms functions built from 0→1
Expertise
Full-stack marketing and communications.
01
Communications & Brand
Taking marketing and communications functions from 0-1, including external communications strategy, brand visibility, executive communications, website and brand direction, working closely with founders and leadership teams.
02
Messaging & Content
Deep journalistic judgment applied to company narrative: website copy, op-eds, pitch decks, marketing collateral, and C-suite thought leadership that translates hard-to-explain value props into clear benefits.
03
Media Strategy
Earned media strategy for tech, climate, and heavy industry, from pitch development to press releases. Years of reporter relationships that drive coverage where and when it matters most.
Track Record
Where this playbook has worked.
Selected roles building communications and narrative functions for growth-stage companies.
Brimstone
Head of Marketing & Communications
I built Brimstone's communications function from scratch, developing the company's narrative and positioning as it moved from early-stage startup toward commercial. My work spans executive communications, investor and fundraising narratives, media strategy, thought leadership, major announcements, and translating complex technical developments into clear messaging for target audiences.
Media placements in WSJ, NYT, WaPo, Axios, and other Tier 1 outlets. Supported $81M+ raised, Amazon commercial agreement, Century Aluminum partnership, and more.
2023–PRESENT
Terraformation
Head of Editorial
Established and grew the company’s editorial and communications team, supporting partnerships and fundraising through integrated storytelling and thought leadership.
2021–2023
Clover Letter
Co-Founder; VP Editorial at Viacom
Co-founded a Gen Z media platform that scaled to 200,000 subscribers ahead of its acquisition by Viacom, where I worked as VP of Editorial.
2015-2019
Let’s talk
Building something new?
I love hearing from people building in deep tech, industrial innovation, and climate.
Email me