DEEP TECH | INDUSTRIAL INNOVATION | CLIMATE
I help companies turn technical breakthroughs into narratives that investors, customers, policymakers, and the public can believe in.
Calcium-bearing silicate rock.
Iceland, 2022.
SELECTED COVERAGE
01 — about
Strategy, storytelling,
and trust for deep tech.
I’ve spent my career helping people understand what's next.
I started out as a journalist covering culture, fashion, and technology—and eventually left traditional media to start my own company: Clover, a digital media platform that grew to more than 200K subscribers before being acquired by Viacom.
Since then, I’ve worked inside startups across climate, industry, and tech, helping translate hard-to-explain ideas into narratives people can actually understand.
Today, I lead marketing and communications at Brimstone, an Oakland, CA-based industrial startup, where I joined as the first communications hire and built the MarCom function from the ground up. My work includes brand voice and positioning, executive and investor communications, thought leadership, and translating deeply technical breakthroughs to the general public. I also oversee all media strategy, securing the company features in outlets including The Wall Street Journal, The New York Times, Washington Post, Axios, and CNBC.
Throughout my career—as journalist, founder, and narrative strategist—the common thread has always been storytelling. I love collaborating with companies tackling some of the world's hardest problems, and bringing substance and clarity to their work.
The right narrative does more than explain the tech. It helps the market understand why now, why this team, and why it matters.
15 yrs
Media, startups, deep tech, and operating experience
1 exit
Investor-backed media company, acquired by Viacom
3x
Editorial and communications functions built from 0→1
02 — Expertise
01
Narrative & Positioning
Make the company, its product, and its impact clear: positioning, cross-platform messaging, founder narrative, and website content.
02
Investor & Executive Communications
Connect technical progress to the story that target audiences—investors, customers,
employees and more—need to believe.
03
Media & Market Education
Land media coverage and build credibility around new technologies and categories. Rather than headline-chasing, my work aims to establish a durable, positive impact.
03 — Track Record
I’ve developed a proven playbook across climate, deep tech, media, and startups—from building a communications function inside a hard-tech company to launching a media brand from scratch.
Brimstone
Head of Marketing & Communications
Building the narrative for next-gen processes to make cement, steel, aluminum, and critical minerals.
My work includes executive communications, investor and fundraising narratives, media strategy, thought leadership, major announcements, and translating complex technical developments into clear messaging for key audiences. Media placements in WSJ, NYT, WaPo, Axios, and other Tier 1 outlets. Supported $81M+ fundraise, Amazon commercial agreement, Century Aluminum partnership, and more.
POSITIONING / EXECUTIVE STRATEGY / MEDIA / THOUGHT LEADERSHIP
Terraformation
Head of Editorial
Launching and leading editorial platforms that raise awareness and momentum for native forest restoration.
Established and grew the company’s communications team, supporting partnerships and fundraising through integrated storytelling and thought leadership.
editorial STRATEGY / management / audience development / social media
Clover
Co-Founder; VP Editorial at Viacom
Co-founded a Gen Z media platform that scaled to 200,000 subscribers ahead of its acquisition by Viacom, where I worked as VP of Editorial.
CONTENT STRATEGY / BUSINESS DEVELOPMENT / GROWTH / FUNDRAISING
