storytelling & strategy
for climate innovators
I help purpose-driven companies shape compelling narratives, scale standout brands, and drive real-world impact.
Over the past 15 years, I’ve led brand and marketing strategy across media, startups, and non-profits. I’ve built and scaled teams at NYLON, Hearst, and MTV, and co-founded the Gen Z media platform Clover Letter, which I grew from launch to acquisition by Viacom—where I went on to serve as VP of Editorial.
Since 2019, I’ve been focused on climate. Previously, I led the editorial and social team at the reforestation startup Terraformation, where I built content and communications from the ground up across channels and audiences.
Today, I’m Head of Marketing and Communications at Brimstone, an industrial company transforming how critical building materials are made. I currently oversee all brand storytelling, media strategy, web, editorial content, events, and executive visibility.
I’m strategic, scrappy, and experienced at taking early-stage marketing from zero to one—and beyond.
I’m based in New York City, and when I’m not working, you can find me running, hiking, and plotting my next backpacking adventure.